The Google search engine uses certain basics when it crawls over the web and indexes the data, and throws out results after determining which sites need to be on the top of the list, by adopting the PageRank scorning system. To improve Search Engine Rankings there are legitimate options you can adopt, to improve upon the PageRank score of your websites.
There are specific measures which should be adopted such as the quality of your content of your websites. The basic principle here is that the lay out your website should have clarity, and have a map pointing links to the relevant section, though not to over crowd a particular page with too many links. Then, your contents should have keywords, your targeted audiences may use while searching. For your valuable information instead of using images, use text, as it is what Google interprets and indexes the contents. Furthermore, you should be aware that static pages are indexed more accurately than the dynamic pages.
Further, it is suggested that avoid copying content from other sites, unless it is unavoidable, even if your website is the one using the affiliate programs. Also avoid becoming a ‘doorway site,’ meaning one which simply passes the users over to other sites. For, they are not looked upon as a healthy practice, and have a negative impact on your websites performance in the search results. And in some cases your presence can also be removed from the search results.
To move to the top you should have quality control measures which are legitimate and fair, and not spam. Like avoid obnoxiously dumping cluster of bogus terms in your website, like ‘Obamacare’ in hope that it improves your PageRank score. And, avoid adding random text on your websites hoping that they match the search keywords of the users. You should also make sure that the links you are providing, actually takes people to places where they intend to visit, and not just land them somewhere else. Then, decorate your site with compelling contents. And keep your site clean without any malware, or spam, hence take steps to keep it protected. These steps effectively improve your score and help you move to the top of the search list.